Are we too timid to build a Hungarian global company?
HU · Kishitűek vagyunk, ezért nincs magyar világcég?
If we can’t even imagine a Hungarian company competing in America, we won’t. According to Dániel Jankó, this is the biggest mentality problem in Hungary’s startup scene: people lack confidence. Estonia’s Skype showed a global company can be built from a small country, and its former employees and investors later founded new unicorns. Young entrepreneurs in Hungary are often told they could do something else instead. We spoke with Péter Csillag, CEO of Gloster Plc., angel investor and HUNBAN president, and Dániel Jankó, headhunter and early-stage investor, about how to dream bigger and what it takes to turn a Hungarian startup into a global company.
Vezetői összefoglaló (AI)
- According to the discussion, one of the biggest obstacles in Hungary’s startup scene is that many people do not believe a Hungarian company can compete in America. The guests cite Estonia’s Skype as an example: a global company can be built from a small country, and its former employees and investors later founded new unicorns.
- The guests consider the focus on unicorns excessive. They say Hungary would benefit more from 10–15 companies valued at 10–200 million euros, and needs at least two to five times as many success stories like Bitrise and Turbine. They also criticize Hungarian education: they say it is 100–150 years behind, and a survey found that 85 percent of the top 10–20 percent of higher-education talent do not know what will become of them.
- In one cautionary business failure, a software product was pitched to 1,000 companies but bought by only 15; a decision-maker’s own goals at a prospective customer can outweigh even a good idea. The guests estimate that 30–40 percent of startups and innovative SMEs may be viable long term in Hungary’s conservative market, compared with 10–20 percent in more risk-tolerant markets.
- The discussion also covered balancing founders’ confidence with a willingness to learn, and whether starting at 35–40 may be better than starting immediately after university. From an investor’s perspective, a founder’s salary should be enough to live on, but still create some pressure to grow.