From idea to impact – how sustainable innovations scale
DE · Von der Idee zur Wirkung – wie nachhaltige Innovationen skalieren
In the “Höher Hinaus” podcast, Oliver Janko speaks with Wolfgang Eisl of LGT Bank Austria, an EY Scale-up Award jury member, and the Sustainability & GreenTech category winners Jakob Zenz of Econetix and Wolfgang Weingraber of byeagain. Using CO₂ projects and the refurbishment of unsold returned goods as examples, the episode explores how sustainable solutions can become economically viable. Technology, measurable impact, trust, sales, and product-market fit are central to scaling.
Vezetői összefoglaló (AI)
- Sustainable solutions scale when they solve concrete problems, create measurable value, and are economically viable.
- Econetix develops CO₂ projects that make emissions savings or avoidance measurable and verifiable.
- byeagain refurbishes unsold returned goods and brings them back into circulation through resale.
- New sustainable offerings need to be convenient and fit existing consumer habits.
- Technology alone is not enough: trust, sales, and product-market fit also matter.