Helferline: How the big turnaround was achieved after ten years of the startup rollercoaster

Vezetői összefoglaló (AI)

• Founded in Vienna more than ten years ago, Helferline provides on-site technical support for households; over 100,000 people have used the service. Its B2B2C clients include A1, Magenta, Drei, MediaMarkt, Emporia, UNIQA and Assa Abloy.
• Despite high-profile references, a financial breakthrough eluded Helferline for years. The founders sometimes went without salaries, and demand for on-site service fell during the pandemic. Around two years ago, they said they would stop if the outlook was still bleak by Christmas. Just over a year ago, the Hansmann Family Office invested through a secondary transaction.
• An O2 contract, under which new customers receive a Helferline service call, became a growth driver; Helferline recruited and onboarded hundreds of technicians within a few weeks to deliver it.
• After an inquiry that initially looked like spam, Helferline took on Starlink satellite-dish installations. It now installs four-figure monthly quantities in Germany and Austria; five figures may soon be possible, and initial installations are also underway in France and the Netherlands.
• Helferline now generates six-figure monthly profits and employs around 40 people; further, sometimes larger, projects have been signed or are in the pipeline.