Plash: Former Nestlé product developer launches electrolyte mocktails in cans

Vezetői összefoglaló (AI)

• After ten years developing products at Nestlé, Gerhard Petzl founded Plash to make non-alcoholic, electrolyte-containing mocktails intended to taste like bar cocktails.
• According to the product information, a 330 ml can contains about 20 calories, 3 g of sugar, and up to 10% fruit juice; the drinks are vegan and contain no preservatives.
• The Swiss online shop opened in August, with a 24-can case priced at CHF 69.95; Petzl is financing the company without external venture capital.
• Plash is initially targeting upscale hospitality, hotels, events, and personalized B2B drink boxes rather than supermarkets; customized small runs start at 30 units.
• An Austrian retail launch is planned around year-end but is delayed by requirements tied to the national single-use deposit system; later plans include DACH and Middle East expansion and EU production where possible.