Solid Labs: Patrick Prokesch (formerly of i5invest and Meister) launches AI platform for video ads in Berlin

Vezetői összefoglaló (AI)

• Patrick Prokesch, a native of Klagenfurt, was involved in several multi-million-euro exits at i5invest, including the sale of the Vienna-based startup Kaleido to Canva, and later became Chief Commercial Officer at the Vienna-based scale-up Meister. After more than a year operating in stealth mode, his Berlin-based startup Solid Labs is now opening its platform to brands and agencies; co-founder and CTO is Christoph Schütte.
• Solid positions itself as an AI creative engine for performance marketing, not as an editing program or video generator. The Solid Agent analyzes a brand's existing video material and creates ads for Meta, TikTok, and YouTube, including scripting, voiceover, scene selection, editing, and variations. The Brand Hub learns the brand guidelines; the source material features real people, products, and places.
• According to Solid, short videos often lose their advertising effectiveness within a few days, and around 90 percent of video ads fail to perform from the outset. HOLY produces four times faster with the tool and launches campaigns in new markets within 24 hours. Too Good To Go localizes ads for 21 markets; TEVEO produced more than 200 final videos from a single photoshoot in one week. Other clients include Ahead and the Dr. Wolff Group (Alpecin).
• Solid closed a seven-figure pre-seed funding round in 2025 led by Lucid Capital; business angels include Peter Steinberger, Roman Kirsch, and Tom Höglund. The startup plans to publish ads directly on Meta, TikTok, and YouTube and feed live performance data back into production. However, it remains to be seen whether Solid can compete with the platforms' own AI advertising tools using an independent business model.